GrowNYC: Strategic Positioning & Community Engagement

We collaborated on strategic initiatives to strengthen GrowNYC’s impact across New York City, refining its brand positioning, engagement strategies, and long-term growth approach. As a leader in environmental sustainability and community-driven initiatives, GrowNYC plays a critical role in fostering access to fresh food, green spaces, and educational programs.

Our work focused on enhancing public engagement, refining messaging, and identifying opportunities to expand GrowNYC’s reach. By aligning the organization’s core mission with evolving urban sustainability needs, we contributed to a strategic framework that empowered GrowNYC to deepen its impact on communities, schools, and green markets citywide.

Through a multidisciplinary approach, we worked in tandem with other groups to develop strategies that strengthened community participation, reinforced partnerships, and positioned GrowNYC for long-term growth and innovation. This collaboration reflects a commitment to sustainability, food accessibility, and environmental education, ensuring that GrowNYC remains a driving force in shaping a more resilient and equitable urban landscape.